Pharma Industry News

Engaging the New HCP in the Digital World

While pharmaceutical marketers are well aware of the changes in engaging with younger physicians and healthcare professionals (HCPs), the saying don t throw the baby out with the bathwater probably a generationally relevant idiomatic expression applies. While a brand team s methods to reach HCOriginal Article

About the author

David Miller

a pharmacist, a tech enthusiastic, who explored the Internet to gather all latest information pharma, biotech, healthcare and other related industries.

[mwai_chat window="true" fullscreen="true"]