CSL’s new brand positioning is actually its first—and it comes after more than 100 years in business. CSL, the parent of biotherapy maker CSL Behring and its flu vaccine division Seqirus, was originally founded as a government agency in Australia in 1916 to source therapies for the then-isolated island country. But CSL has since come a long way.Original Article
CSL revamps branding to recruit employees, partners
