While pharmaceutical marketers are well aware of the changes in engaging with younger physicians and healthcare professionals (HCPs), the saying don t throw the baby out with the bathwater probably a generationally relevant idiomatic expression applies. While a brand team s methods to reach HCOriginal Article
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About the author
David Miller
a pharmacist, a tech enthusiastic, who explored the Internet to gather all latest information pharma, biotech, healthcare and other related industries.