Pharma Industry News

The BUILD Checklist: A Framework for Building Brands

Dr. Atul Gawande s The Checklist Manifesto argues for the adoption of the deceptively simple checklist across industries. The author devotes a section of the book to describing how even the incredibly complex process of building a skyscraper is effectively guided by checklists. Building a skOriginal Article

About the author

David Miller

a pharmacist, a tech enthusiastic, who explored the Internet to gather all latest information pharma, biotech, healthcare and other related industries.

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