Pharma Industry News

AI care partner Heidi puts a spin on pharma ad tropes in new campaign to relieve ‘side effects’

Heidi, alongside creative firm Cocogun and media agency TRG, have launched a new brand campaign that positions its AI tool as a dose of "relief, on repeat."

Source: FiercePharma

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David Miller

a pharmacist, a tech enthusiastic, who explored the Internet to gather all latest information pharma, biotech, healthcare and other related industries.

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